Pinoy Pharmacy

Simple word to describe this field is "Consultancy". Many big pharmaceutical companies rather than spending lot of money to address specific problem at hand through in house staff, ask consultants to carry out study and suggest alternatives. This could be related to product development, mapping competitiors, problems related to marketing including promotion, restructring or reviving a particular brand, understand market potential for certain category of products. This field is quite upbeat and fast growing.

What i have tried to highlight in these blogs is just the gist of what activities are supposed to be done if your opt for it as a career.

This is particularly useful to those pharmacists that have MBA as an additional degree. That does not mean other pharmacists cannot enter this field. Pharmacy graduates after BS Pharmacy or even after Master of Science in Pharmacy can opt Product Management as career option. This filed is related with the gamut of identifying the opportunities for promoting a company's product (medicines in this case), designing strategies for promoting these products that includes how to distribute them what channels to use and what points to highlight while promoting the products to doctors (as doctors are customers for pharmaceutical companies). It also includes working with medical representatives and assisting them in implementing the strategies that are designed more effectively. Pharmacists with flair for travelling and those who are good at designing strategies can opt for this field. To get into this field, one should (or shall i say must) have knowledge of working in the field as medical reperesentatives(sales) or as a marketing officer(marketing). Knowledge of working as medical representative is that you know the market characteristics very closely and keenly.

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