Career Option for Pharmacist : Product Management
This is particularly useful to those pharmacists that have MBA as an additional degree. That does not mean other pharmacists cannot enter this field. Pharmacy graduates after BS Pharmacy or even after Master of Science in Pharmacy can opt Product Management as career option. This filed is related with the gamut of identifying the opportunities for promoting a company's product (medicines in this case), designing strategies for promoting these products that includes how to distribute them what channels to use and what points to highlight while promoting the products to doctors (as doctors are customers for pharmaceutical companies). It also includes working with medical representatives and assisting them in implementing the strategies that are designed more effectively. Pharmacists with flair for travelling and those who are good at designing strategies can opt for this field. To get into this field, one should (or shall i say must) have knowledge of working in the field as medical reperesentatives(sales) or as a marketing officer(marketing). Knowledge of working as medical representative is that you know the market characteristics very closely and keenly.
photo source: here
March 5, 2012 at 6:23 AM
Well, product management seems to be a really broad field and I don't think that there are actually a lot of medical companies out there who are in need of product management and for other types of products, like those not relevant to medicine, I think it is going to be difficult for a pharma tech to change environment.
Post a Comment